Client: Nifty After Fifty
Campaign: Success Stories
Objective: Beginning in 2008, Nifty after Fifty turned to LITCO to assist in marketing efforts to increase membership and awareness of the brand to the senior community (65+). For the Laguna Woods location, LITCO created a direct mail program on Success Stories where LITCO interviewed Nifty After Fifty gym members who have experienced the benefits of joining a gym in their later years.
